Under Pressure

So we turned AdWords on full throttle at the beginning of the year. I spend my evenings tweaking the copy to test ads for double digit CTR. Since we’re spending this money on AdWords we expected our sales to increase proportionately. They have not.

Last Friday I was in full panic mode. Today I had a severe panic attack. Yesterday we talked about it in our weekly meeting to try to figure out what our action would be. The beginning of January is usually dead in terms of traffic and sales, so we decided to give it another week at least. This is the week that things have to turn around. We looked at our logs, turned out we’re losing 75% of the people who start the checkout. Upon further investigation there was an SQL error in the cart on step 2. My partner fixed that so we’ll see what happens. The next thing to do would be to change the layout of the site. I’m not looking forward to that solution. I’m almost certain that the conversion issue is because of the error in the cart. Our conversion should bounce back to what it was once the error is fixed.

The previous paragraph may be a little cryptic, but I wrote all that to say that I’m stressed. Still working on the chart of accounts and getting everything set up in QuickBooks for the new company. Nevermind closing out last year so that we could file our taxes. It’s hectic.

BTW, anyone interested in writing for a women’s clothing blog?

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